Wow. I just watched Belief’s presentation, Pollinate Chain Reaction, from Promax/BDA 2004 in New York (via Mr. Sutter), and I feel like staying up for a few days straight to create something. The video from the lecture, is 45 minutes long, but it will be some of the best 45 minutes you’ve spent lately. Watching this really hit home for me because it touches on many of the ideas I was trying to convey in my recent article for Design In-Flight, “Fighting Off Design Stagnation”. But, actually watching this served as a sort of creativity pep-talk. It wasn’t that they were talking about methods or ideas I haven’t heard before, but when it’s get packed together in such a concentrated form, it manages to smack you in the face. The same way when you witness something unlike anything you have seen before, be it a movie or a song or whatever, you are just urged to get up off your ass, create something.
The last time I remember feeling this—not that it doesn’t happen often, but I have a spotty memory—was the first time I saw Enemy at the Gates, a decent movie from 2001 set in Russia during WWII. I distinctly remember sitting through the credits at the end of the film while everyone else walked out. I sat there in shock, “How could they be leaving while this is happening”? The closing credits were beautiful, and unlike any I had seen before. They completely out-shined the film’s opening credits and I was the only one in the theater to see it. I won’t ruin it for you by trying to explain why I thought they were so good. Rent the movie sometime. What it did to me was make me want to create something. I saw something that had so simply spun my idea of what was acceptable, that I don’t even recall the drive home. I was too immersed in thought. That is what Belief’s Pollinate Chain Reaction deals with; that spark of inspiration, and that surge of creativity. Now then, I’ve got some work to do.