The Blind Eye Ideal
After getting myself in the mindset to get some work done, I am faced with the next conundrum; ensuring the quality of the design I produce. Some days I feel like all the good ideas are eluding me. Most times it’s not that the good ideas aren’t there, it’s just that I’m not creating a good environment to help them come about. A lot of this depends on my mood (and sleep deprivation), but in order to come up with solid creative ideas, I find I need to work the way that suits me best.
Work On What You Love…
…and ignore the rest (for now). As a rule of thumb, I try to work on what I am interested in at that present time. If a particular project is rolling around in my head I go with it and work on that. That way I know I will at least be productive on something.
Creativity is such a tough nut to crack. Rarely is the act of creation as simple as traveling from point A to point B. Many times you have a layover in point H, before connecting through point π. I’m just not always ready to be working on a specific project this moment. I have come to trust the way my screwy brain works. I can feed it a problem that I am clueless about and let it gnaw on it subconsciously while I work on something else.
Sometimes it means that I need to put another project aside. I find that if I force myself to work on a project I’m not ready to work on yet—especially when it doesn’t need to be worked on immediately—I end up spinning my wheels and not get anything of tangible quality done. The only result is time wasted and nothing to show for it. What’s worse, I probably still have another project to work on. But, if I sit down and work on a project that I’m excited about, because that is where my heart is, I work more efficiently. On the flip-side of that, when I go back to the first project, my brain has had time to try and crack the problems it carries with it. If that doesn’t work, the project has time against it by that point, and lack of time is one of the greatest motivators of all.
That’s the thing about working for yourself. This isn’t always possible everywhere, but since I am basically my own Production Manager and Taskmaster, I can do what I please as long as it doesn’t screw up a job’s timeline. Even when I was at an agency, as I became more settled in to the day-to-day processes, I noticed I could adjust the way I worked on projects to better suit my creative tendencies while still keeping things running smoothly.
Things work differently for everyone, and depending on your environment you may not be able to set your own pace. But, when you find wiggle room in a process or timeline, use it to your advantage and tailor your work habits to aid your creativity. How do you promote your own productivity?