Branding Your Wedding
This is the last post about the wedding, I promise. A few months ago when we were really getting into the bulk of planning, we began talking about the invitations. The wedding consumed so much of my time, that I began to think of it as a client, so I figured why not treat it like a client too. My mind immediately started racing with ideas. What better way to tackle a new venture than place myself in a more comfortable mindset. My mind was made up and I volunteered myself to do the invitations and collateral materials.
I was very excited to jump back into some print work; I quickly put together a logo, invitation, and sort of branding scheme for supplemental materials. The invitation came together pretty quickly and we got a great deal on offset printing. As we got closer to the wedding and needed more things printed (table cards, guest favors, etc), I just kept extending the brand a bit more. I grabbed some great cheap card stock from Staples and starting making menus for the tables, seating cards, and on and on. I even threw together a wedding website to work in conjunction with the invitation. I bought the domain off of a nice guy (named Jason) who had used it for the very same purpose a couple years ago. It won’t win any awards, but it doesn’t need to. It only needed to get people to the wedding and tell them where they could drunkenly stumble off to afterwards. Success!
I know none of these are original ideas, but they were firsts for me considering I’ve never been married before. By the time I was done I stepped back and discovered I had a tight little branding package. I lost count of how many people came up to me after the wedding to tell me how nice everything looked; from the invitations to the mix-CD favors (done with Jewelboxing), everyone said they knew exactly where to go and what was for them based on how it looked. You can’t help but take a little pride in that.
This falls in line with many things I do, the designer in me jumps up from the back row and starts organizing and designing. We make a weekend movie, I make a web site for it. I cook some breakfast and wonder what the menus might look like. At times I consider design vigilantism. People laugh at me, but design truly is an affliction.
My only regret is that I couldn’t spend more time on some things… I could have made a great die-cut on the invitation…
Lastly, Liz and I got a great present from some friends that I just need to share. My groomsman Kevin, husband of the very talented Kim who made us the sock monkey wedding cake toppers that can be seen in the photos on the wedding site, painted us how we may have looked at the turn of the century; me, rugged from a day’s hard work, and liz, fresh and waiting to go stroll around town. Absolutely beautiful.