See What’s Possible
Late last year Adobe released the first images of their new CS icons, and debates ensued here and on many other sites as to their quality or lack thereof. Adobe has now launched a new visual identity for Photoshop. Some say it feels like the PBS logo, or the iChat icon. The response in the thread of comments on John Nack’s site are resoundingly negative.
At first glimpse, the new logo seems profoundly derivative and faceless, while calling to mind some recent iconography from Mac versions of the Microsoft Office applications. The real question is, what do you want to associate with the most widely-used graphic program around? I’ve seen this logo many times before, for many different companies. I would actually like to See What’s Possible.