As I stood on the subway platform the other day, zoning out at the posters that line the walls, I snapped to attention as a most peculiar thing caught my eye: a poster for a movie called The Pirates Who Don’t Do Anything: A VeggieTales Movie. I can honestly say I don’t know much about VeggieTales (the TV show or the films), but damned if this poster, and more specifically, the character on it, aren’t clever.
Do you see it? Right there on the hat. At first glance you might see a skull and crossbones (or in this case, flatware), but that same shape is also a flourished letter “P” for “Pirates” and a sliced mushroom viewed from head-on. So simple and smart. Small details that carry multiple meanings like these are design gold, and this one hit me that much harder because it wasn’t very obvious at first glance. This isn’t going to get me into the theater for the film, but it sure made me stop and stare like a idiot for a few minutes. High fives to whoever the designer might be.