November 30, 2005

Tight

Applebee’s should hire someone who doesn’t hate type for their next sign.

Commentary (5):

1. Ian says… nov 30, 2005 | 7:43 am

Applebee’s should do a lot of things. Like stop cooking ‘food.’

2. wayne says… nov 30, 2005 | 9:25 am

ian’s right. applebee’s is on the list for a lot of things—especially their grammatically torturous “eatin’ good in the neighborhood” slogan. and their food is dire.

3. Joel says… nov 30, 2005 | 1:43 pm

Yeah, really, poor type selection is among the least of Applebee’s crimes against society…

4. Jason Santa Maria says… nov 30, 2005 | 1:47 pm

Well, type choices aside, I’m mostly talking about the awful typography in “Neighborhood Grill & Bar”.

reallytighttype
reallytighttype [S P A C E] & [S P A C E] reallytighttype

5. Ian says… nov 30, 2005 | 2:38 pm

If you blur your eyes you can imagine that the designer (or CEO’s nephew) was trying to create a Japanese temple-type shape.
Which really fits the brand. I don’t know how many times that place has made me consider hari-kiri.