March 4, 2007

See You at SXSW

Why does the build up to South By Southwest remind me so much of finals week in college? All of a sudden, late nights become commonplace, and days blur into each another. The mass combination of tying up client work for a week away and putting together presentations creeps up on me every time. Luckily, I just got a little “break” away from the computer to finish cutting out some business cards. Despite the build-up and the extra work added to an already full schedule, I really do look forward to this more and more each year. It’s something like a masochistic vacation. This year Liz will also be in tow, likely trying to drum up some business in between making fun of me and the rampant geekery at the conference.

I’ll be taking part in two presentations this year. The first, with Cameron Moll and Rob Weychert, is entitled “After the Brief: A Field Guide to Design Inspiration”:

You’ve received the creative brief; now what? Learn how to draw creative inspiration for your web design projects from a number of likely and unlikely sources. Using examples from our heros’ work as well as our own, we’ll demonstrate how successful projects have benefitted from the use of all five senses, a keen understanding of history, and a little luck.

The second, with Andy Clarke, is entitled “Bullet Tooth Web Design: Plan Your Web Site like Pulling off a Robbery”:

Just like pulling off the perfect robbery, pulling off the perfect web site needs to be planned and executed with care. Do it right and you’ll go home with the jewels, do it wrong and you’ll be doing time in the Pen! This informative and light hearted presentation will take you through planning, pulling off and of course, the getaway.

If you see me walking around, please say hello! Even if I know you, it’s probably still a good idea to mention your name if you run into me. I am spectacularly awful with names (though fairly reliable with faces). Lastly, be sure to check out what Rob and the gang from the new book Web Standards Creativity will be up to. You could grab a free copy by just saying hi to all the authors! The book is worth it for Rob’s chapter alone (luckily, it’s full of other good stuff too). See you there!

Commentary (40):

1. Anand says… mar 4, 2007 | 7:55 pm

Looking forward to seeing you there!!

2. Scott G says… mar 4, 2007 | 8:28 pm

your panels both look pretty cool, I will have to check them out.

see you there… us Aussies are getting on planes soon Texas-bound.

3. Dane says… mar 4, 2007 | 9:14 pm

Yee-haw! Texas, here we come! All I gotta do now is polish up mah belt buckle real right nice!

That, and find a spittoon for catching the blood of whosoever dares go up against The Tokens at the bowling extravaganza. “Bowling?” Hah! More like “boweling!”

4. Ethan Bodnar says… mar 4, 2007 | 10:15 pm

Wish I could be there. Cant wait to listen to the podcasts of your panels. Have fun and tell me all about it.


5. Vladimir says… mar 4, 2007 | 11:39 pm

I am so upset that I am not able to go. I lack the means and the funding to make it out there. I’d love to see your panels but unfortunately, I’m stuck in the blistering cold northeast with no money.

6. Ian Muir says… mar 4, 2007 | 11:47 pm

I’m looking forward to your presentation and thank you in person. Your BBNE lsit inspired the name for one of my bands.

7. Anton says… mar 5, 2007 | 1:07 am

I’m definately looking forward to seeing you there. Except that first panel, of course… I’ve heard that everyone is going to go see “The Influence of Art in Design” instead. :)

8. Patrick Haney says… mar 5, 2007 | 1:18 am

Don’t be a stranger this year, Jason. We met briefly last year, but I didn’t really get to talk to you much.

Oh, that’s strange. I’ve heard things about that panel Anton mentioned too, something about it being ridiculously awesome. All the cool kids will probably be there.

9. Dan Rubin says… mar 5, 2007 | 1:25 am

I’m hoping to actually get to do more than shake your hand this year - I think the best bet is for you to skip your own panel and come to the panel of which Anton and Patrick speak. Cameron can certainly take care of your panel on his own, that way Rob can also swing by. I mean, you wouldn’t want to miss the coolest panel in the Saturday 11:30-12:30 timeslot, would you?

Trust me, it’s a better alternative than our panel + audience crashing your panel ;)

10. Matthew Pennell says… mar 5, 2007 | 4:45 am

Saturday morning panel showdown! You guys should fight it out on Friday night so we know who to go see…

11. Marco Rosella says… mar 5, 2007 | 7:13 am

Uhm…”The influence of the Design Inspiration”, with nine speakers could be a solution. See you! :-)

12. Jason Santa Maria says… mar 5, 2007 | 8:02 am

I’ve heard that everyone is going to go see “The Influence of Art in Design” instead.

Awww :(

I think it’s weird they scheduled two panels covering such closely related material for the same slot. But, it sounds like everyone will be heading towards your panel anyway. I wonder if they will miss me if I duck out of mine :D

Dan Rubin: That’s the tough thing; Hugh says the conference will be even bigger this year than last year, which means it’s going to be even more difficult to spend time with everyone. There were some people I was really looking forward to talking to last year, and I only ended up getting to say hi. Maybe I just won’t sleep this year!

13. Scott says… mar 5, 2007 | 8:22 am

Both sessions look great, it’ll be hard picking one. I think a traditional coin flip will be in order, and I’ll just have to hope that they podcast the other session.

14. Blake says… mar 5, 2007 | 8:26 am

Good luck with your presentation. Have a blast. Drink too much! :)

15. J Phill says… mar 5, 2007 | 9:39 am

Added both sessions to my calendar. Looking forward to meeting you there.

16. Anton says… mar 5, 2007 | 10:23 am
I think it’s weird they scheduled two panels covering such closely related material for the same slot. But, it sounds like everyone will be heading towards your panel anyway. I wonder if they will miss me if I duck out of mine :D

Nah… I’m pretty sure you’ve got us beat in numbers. Though, I am curious though to see what we might be covering in overlap (if anything).

It’s all good though, since whichever room people decide to go in, I’m confident that they’ll get a great presentation and come out happy.

Also, if you’re feeling competitive, we could just take it striaight to the lanes on Sunday night.

17. Dan Rubin says… mar 5, 2007 | 10:38 am

What: SXSW Interactive 2007 Panel Smackdown
When: Saturday, March 10th, 11:30am-12:30pm, Austin, TX
Why: The panelists of The Influence of Art in Design and After the Brief: A Field Guide to Design Inspiration will battle to win the coveted “Golden Speaker” trophey (photo forthcoming). Audience members are encouraged to participate in the competition, especially if Anton and JSM get into a brawl in the hallways. Oh, and the losers get to buy shots for the winners :P

18. Jason Santa Maria says… mar 5, 2007 | 10:53 am

Anton: We will definitely be down for some hot bowling action on Sunday night. I should warn you though, we belong to a league in Philly now, and we might potentially be even worse than we were last year :D

Dan Rubin: Ah, but what are the criteria for winning?

19. Dan Rubin says… mar 5, 2007 | 11:07 am

JSM: I’d say “attendance” but you guys have the bigger room, so… let’s go with “percentage of room capacity” ;)

20. Mike Stickel says… mar 5, 2007 | 12:42 pm

Dan, Anton, Patrick, Cameron, Rob, etc.: We should get some construction guys together on friday night to build you all a ring and take care of this showdown WWE style.

21. Jason Santa Maria says… mar 5, 2007 | 1:15 pm

Mike Stickel: Now that wouldn’t be fair, we would smoke those guys :D

22. Dan Rubin says… mar 5, 2007 | 1:24 pm

JSM: I wouldn’t talk smack too soon, you obviously haven’t seen Dave Shea’s piledriver, which makes The Undertaker look like a pansy…

23. Jason Santa Maria says… mar 5, 2007 | 1:27 pm

Dan Rubin: Beware Rob’s beard, that’s all I’ve got to say.

24. Cindy Li says… mar 5, 2007 | 2:25 pm

I think you should just give up sleep. We can have a contest of who can still talk after day 3… I think Jeremy Keith and I usually need tea/lemon/honey by then :)

25. Jeff L says… mar 5, 2007 | 4:40 pm

Hope everyone has fun, I’m very upset that I’ll be missing out this year. See you in 08.

26. Mike Stickel says… mar 5, 2007 | 5:33 pm

Stan: Guess we’ll have to make it a TLC (tables ladders & chairs) match then ;)

Overall they have numbers and you have a low center of gravity and Rob’s beard so I think it evens out.

27. Rob Weychert says… mar 5, 2007 | 5:46 pm

Man, what’s up with you people, only able to be in one place at one time? Reach enlightenment already. Sheesh.

28. Jason Santa Maria says… mar 6, 2007 | 7:15 am

Cindy Li: I definitely need to drink some tea this year; my voice gave out at the closing party last year and it sucked. Maybe I should carry around a notepad so that I can write my conversations and hold them up for people to read :D

29. Taylor says… mar 6, 2007 | 10:52 am

Hey! The Sr. Designer I work with will be out at SXSW. I told him to stop by and check you out.

P.S. LOVE the AIGA redesign!! It’s pretty awesome.

P.P.S. if by chance you are ever interested in visiting Nashville, we’ve got an AIGA chapter that would LOVE to have you! (chaps and spurs not required, unless you’re into that sort of thing..)

30. Jason Santa Maria says… mar 6, 2007 | 2:14 pm

Taylor: I would love to visit Nashville someday… and I swear it’s not only because I to pop into Hatch Show Print :D

31. Erik Sagen says… mar 6, 2007 | 8:11 pm
Ah, but what are the criteria for winning?

Lots… of… dramatic.. pausing. No, but seriously? I’m trying to figure out how to be in two places at once. Might have to pull a Mrs. Doubtfire and sprint back and forth.

I need a look-a-like.

32. Richard B says… mar 7, 2007 | 12:33 pm

Man, I wish I was going but the UK needs me! Or something like that.

Picking up on what Ethan mentioned, does anyone know if or where the podcasts will be published online? Would be great to listen to the presentations. Can anyone answer this? Jason?

Have a great time y’all…

33. Jason Santa Maria says… mar 7, 2007 | 12:36 pm

Richard B: They haven’t said anything other than that podcasts will be available online after the conference. It sounds like they may release them more in one or a few bulk dumps, rather than just a few a week like they did last year.

34. Anand says… mar 8, 2007 | 2:54 am

Why are two of the best panels I wanna go to overlapping! :( I guess otherwise they’d both be overcrowded, though.

Heh. I think I’ll go to yours though.. I mean, who cares about art? ^^

35. Smallest Photo says… mar 8, 2007 | 9:31 am

So not happy I can’t attend :(

36. Richard B says… mar 12, 2007 | 8:09 am

Podcasts are available now for the presentation. I do believe that is yours I see available Jason? Good work fella!

37. Brian Williams says… mar 13, 2007 | 12:39 am

Nice job on the “robbery” presentation today, Jason. Easily the most entertaining panel of the day. That room was packed. Thanks for putting it together.

38. Terry Tolleson says… mar 14, 2007 | 10:35 am

Loved both your panels, Jason. I am still quite perplexed as to why they put “Robbery” in 19.

It was great to finally meet you in person.

39. Shane Shepherd says… mar 15, 2007 | 10:02 am


I didn’t get the opportunity to meet you in person, but I did attend your panels. I especially enjoyed the “Field Guide to Design Inspiration” you and Rob did together. It was unfortunate that Cameron couldn’t be there, but you guys did a great job anyway. Your presentation was well prepared and definitely inspirational…thanks!

40. sohbet says… apr 8, 2007 | 11:04 am